Managing social media for your organization is a big responsibility. It might just seem like tweets and posts, but in reality you’re responsible for how your brand is seen online. We’ve used social media for inbound marketing for years, and we know exactly what guidelines you should be following to make the best impression online. Here are five great ideas for managing your social media.
Consistent updates are important for your followers and for successfully managing social media. It keeps your brand at the forefront, and it lets people know how often they can expect to hear from you. You should also be consistent in your tone and subject matter. When there’s no cohesive social media plan, you end up with mixed messages, duplicate accounts, redundant posts and a confused audience.
The result? The company’s whole social media world crumbles down around you. OK, that may be a little dramatic, but you get the point.
In a complex organization with many departments (maybe even multiple brands and products), one person simply can’t manage each of those social media accounts. At the same time, those accounts need to have consistency across the board.
Use Scheduling Tools
We have found that the most important part of these tools (other than the obviously time-saving) is their ability to auto-schedule posts when your account is most likely to see high engagement. It takes a certain amount of brain power to pick times for 10+ posts per day, and this a huge help. If you’d like to simply analyze your twitter sphere timing, Hubspot has a handy tool called TweetWhen which will select your most retweetable time of day, and Tweriod will select the best times to tweet.
Feel free to share content that you think is useful, and make sure to show your gratitude for people who share yours. You can like or retweet their post with your material as a way to say “thanks!”You’ve followed the advice on monitoring your social media activity. You see that a customer tweeted about your product or posted a photo on Pinterest. They like you! They really do! Well, that’s all really exciting. And maybe you’ve even retweeted the message for the world to see. But why stop there? Why not be more of a brand storyteller and share those experiences further?
Focus on Quality
It is always good to have a constant flow of content and announcements, but I would much rather have nothing at all than abysmal posts with incorrect information. We want to make sure that we are sharing content that is good enough to be re-shared or retweeted, passed on to colleagues across industries.We also try to look for content that will last, not just trend for a week and disappear. If you are able to produce content or develop insights that will stay relevant in the industry, these are gold! For us, social media content does really well on—surprise!—social media. This tweet was posted in mid-June and I’m still seeing it being retweeted even now.
Develop a Strategy
Creating a cohesive strategy is extremely important when it comes to social media, as it allows your business to lay out an achievable road map for success. When developing this strategy it’s important to address the following questions:
- Who is your target audience?
- What channels will you use to reach that audience?
- How will you engage with that audience?
- What is your brand trying to achieve?
By answering these questions you are able to get a clear understanding of your goals. With this you can create a successful strategy that is both focused and achievable for your business.
For these and more tips, including how to use video in your social media efforts – contact Innovate Media today!